Watch out for the Next Generation of Sweetness
IDW Publishing and Entertainment will join Sweet Shop ahead of the app’s upcoming launch set for later summer 2025. IDW Publishing and Sweet Shop are thrilled at this collaboration and the opportunity to bring the Beneath the Trees and officially licensed Teenage Mutant Ninja Turtles publisher’s works to even more potential readers in an all-new app.
“IDW is a creative powerhouse in the comics industry. With their amazing catalog of licensed books like the Teenage Mutant Turtles and their Eisner Award-nominated Star Trek line, to fantastic originals like Beneath the Trees and The Hunger and the Dusk. We can’t have a comic store without IDW,” said Kenny Meyers, owner of Sweet Shop.
IDW will join a number of North American comics publishers, including Image Comics, as among the first to offer their robust catalog of comics to fans via Sweet Shop. Featuring the entire IDW Publishing and Entertainment catalog, as well as Top Shelf Productions’ full list of titles, fans will for the first time have unparalleled access to some of their favorite creators, artists, and stories.
“At IDW, we’re always looking for ways to meet readers where they are, and Sweet is shaping up to be a dynamic new space for discovery, community, and comics,” said Aub Driver, Vice President of Marketing at IDW Publishing. “We love that they’re building a platform that really gets the culture: a little weird, a little wild, creator-friendly, and reader-focused. Whether you’re here for mutant mayhem or cosmic Starfleet drama, we’re excited to bring the full IDW and Top Shelf lineup to Sweet’s digital shelves.”
Sweet Shop users will be able to read the library of comics on both Apple and Android devices, and Manga and North American comics alike will be available on the app. Fans will be able to confidently browse and buy—either in-app or in limited DRM-free download format—from a variety of IDW and Top Shelf titles, available globally, with few exceptions.
This exciting new app will support vertical scrolling function—a feature that will delight webcomics readers in particular—and right-to-left and left-to-right reading versatility for relevant titles. Even more features are available for viewing on Sweet Shop’s pre-launch site. Readers can sign up for the mailing list to receive updates on launch, as well as announcements on new features and a growing list of fantastic publishers coming late summer 2025.
ABOUT IDW PUBLISHING
IDW (NYSE AMERICAN: IDW) is a leading media company providing uniquely compelling stories and characters in various genres for global audiences across all entertainment platforms. The award-winning IDW Publishing and IDW Entertainment divisions holistically evaluate and acquire IP for franchise development across comics and graphic novels, television, theatrical, merchandise, and other entertainment platforms, in addition to bringing world-renowned storytelling to life with our creative partners.
ABOUT SWEET
Sweet’s singular goal is to make things less s****y for people in comics. With Bindings for creator marketing, Find Your Comic Store (FYCS) for finding your new favorite comic shop, and with Sweet Shop the “Sweet” is tackling all it can with technology to help grow comic sales and readership everywhere. Bluesky, Instagram, Threads, Facebook.
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